About Parts Highway
Welcome to Parts Highway!
We’ve been selling auto parts online for over 10 years, and with over 70,000 positive feedback ratings on eBay (99.8% positive), we have earned our reputation as a top seller!
Parts Highway, known as eBay seller eCarOnline but also with a presence on Amazon and on Newegg's Seller Marketplace, has been selling auto parts online since 2003. As of 2016 we have over 70,000 products listed online. We are a small team, and we stand out by being truly customer-centric. Have a question? Contact us!
Before the retail department opened and succeeded under the name “Parts Highway”, our parent company opened its doors in 1988, focusing on cross-border trade, and disseminating largely US-Made and other OEM products across the globe, on a wholesale basis. They continue that mission to this day, and for over twenty-five years have been serving the greater part of North and South America, as well as Europe, Australia and extended coverage in the Middle East.
In 2003, the first domestic retail sale was made after establishing an eBay account under the name “eCarOnline.” With the help of our wonderful, loyal customers we won some success in that competitive marketplace, established a good reputation, and finally, in 2007, decided to take another step toward developing a brand. Since customers often confused the name “eCarOnline” (E Car Online) with “E. Caroline”, we knew we had to come up with a better name!
Parts Highway Logo 2003
Parts Highway’s Original Logo, 2003 That is when we developed the “Parts Highway” brand and our “winding road” logo, which we have maintained since, though the design has been updated since.
Since 2003, we have grown significantly. From our beginnings of carrying largely Ford and GM Original Equipment products, we have expanded our lines to include many aftermarket manufacturers, including Dorman Products, with incredibly diverse lines and significant application coverage; Strong Arm Lift Supports, providing USA-made lift supports of exceeding quality; Crown Automotive, specializing in all manner of Jeep replacement and performance parts; Bosch and Delphi, both well-known for quality and the original manufacturer for many GM products, selling aftermarket at sometimes slashed prices compared to the dealer; and, now, Our own line of self-branded brand new water pumps at Bortek quality.
In addition to serving our customers with an ever-growing pool of high-quality products, we are attempting to reach more people than ever, broadening our focus from our very popular eBay Store to include a presence on the Amazon Marketplace and Newegg Marketplace.